Is a Role in Cannabis Sales a Good Fit for You?

Sep 22, 2021

These days cannabis is one of the fastest growing industries with new jobs and career opportunities popping up every day. A role in cannabis sales can be a rewarding career but the job certainly isn’t for everyone. I

n this brief article we will look at the benefits of working in cannabis sales, as well as some of the drawbacks that are associated with the job so that you can determine if a career in cannabis sales is right for you.

The benefits of working in cannabis sales


There are many benefits that come along with cannabis sales jobs. Let’s go over a few of the main benefits of working in the industry so that you can get an idea of what to expect if you choose to pursue a career in cannabis sales. Keep in mind that each employer is different, but for the most part you can expect the following perks when you work in cannabis sales.

  1. It’s a stable career

  2. There’s plenty of room for growth

  3. The industry is recession-proof

  4. You’ll get to know the neighborhood

  5. It’s generally a fun job

With the rise of the cannabis industry one thing has become clear: there is plenty of demand.

The industry is expected to continue growing for many years to come, meaning that there is an opportunity to expand and develop alongside the cannabis sector while having job security and a reliable stable income.

Right now is the perfect time to get into the industry. By starting out in these relatively early days you will be able to learn, develop, and grow into other roles down the road, preparing you for a highly profitable career in sales, sales management, or other senior positions within the cannabis industry.

If recent events have shown us anything about the cannabis sector it’s that the industry is recession-proof.

When other businesses were locking their doors during the pandemic cannabis companies were recruiting. The demand for cannabis only ever increases and so a career in cannabis sales is one that offers job security that isn’t as dependant on other economic considerations compared to other sales positions.

Another great benefit of working in cannabis sales is that you’ll quickly get to know many of the people in your neighborhood. All sorts of people consume cannabis and by working in the industry you’ll be able to meet new people, foster new personal and professional relationships, and enjoy a rewarding career wherein you’ll be serving a valuable function in your community.

For the most part, working in cannabis sales is a fun and exciting job. You’ll get to learn about all sorts of different products, while at the same time working in a relaxed, enjoyable atmosphere. Best of all, you’ll be surrounded by happy people; both those who work alongside you, as well as the customers you serve will for the most part be happy to see you, which makes a big difference at the end of the day.

The downside of working in cannabis sales


Given all of the benefits of a career in cannabis sales you may be thinking that the job is perfect, and for some people that’s true, however, like with any job there are a few downsides that you should be aware of when considering a career in cannabis sales; let’s take a look at those now.

  1. You’ll always be busy

  2. It requires you to learn a lot

  3. It’s still a sales job

Due to the ongoing heavy demand for cannabis and cannabis products, you will always be busy when you work in cannabis sales. There will almost always be another customer in the line who needs to be attended to, and apart from your break time there probably won’t be a ton of downtime, which can actually be a good thing as time flies by.

There is definitely a lot to learn about cannabis, cannabis products, and the industry as a whole. When you start working in cannabis sales there will be a lot of information that you’ll need to familiarize yourself with. Although the amount of information you need to know may seem daunting at first, it’s actually really easy to pick up, and doing so will equip you with the knowledge needed to thrive in the career which will ultimately be very rewarding for those who spend the time to learn the industry.

Regardless of what you are selling, a job in sales is a job in sales. Sales is not for everyone, but those who love it generally make a very good living. If you are somebody who loves dealing with people then a career in cannabis sales may be a great choice for you, but if you are not a people person then you may struggle in this sort of role.

Some hallmarks of a good salesperson include being empathetic, being able to intuit customer needs, active listening skills, the ability to professionally handle situations where people are upset, knowing how to overcome objections, and most importantly being resilient and knowing how to reset your frame of mind; if this sounds like you then cannabis sales may be a great career option.


Cannabis sales can be a fun and rewarding career for the right type of person, but it is not a job that is well-suited to just anyone. That said, if you are looking for a stable position, that offers room for growth, where you will get to meet your neighbors and serve your community, then a career in cannabis sales might be perfect for you.

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